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Let's innovate

Hi. I am Marianne, a UX & change leader transforming strategy into impact

I lead UX strategy and business transformation, integrating research, design, and AI to create meaningful, scalable experiences.

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By blending UX research, design strategy, and organizational change, I help teams scale design maturity, optimize decision-making, and drive innovation at the intersection of technology and human experience.

  • LinkedIn
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My approach

I believe UX is more than just design—it’s a strategic function that shapes business outcomes. My approach blends systems thinking, research, and agile execution to ensure UX is not just a tool for efficiency but a driver of innovation and growth.

 

As AI transforms the way we design and interact with technology, I focus on leveraging AI responsibly to enhance, not replace, human intuition. By integrating AI-driven insights into UX strategy, I help organizations navigate complexity, optimize experiences, and maintain a human-centered approach in an increasingly automated world.

 

My work spans industries but is always rooted in aligning UX, technology, and business goals to create impact at scale. ​​

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  • UX Strategy & Experience Design

  • Design Thinking & Human-Centered Innovation

  • Change Management & Business Transformation

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Scaling UX Maturity  

Scaled UX maturity by establishing DesignOps, Research and VOC strategy, embedding UX into executive decision-making—elevating design quality, consistency, and customer satisfaction by 10%

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Embedding UX in
Business Strategy

Drove UX-led transformation for Data & Analytics, embedding experience design into business strategy—delivering $35M in savings and reducing FTE costs by 20%

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Enterprise Platform Redesign  

Led UX research & strategy for Moody’s 5,000+ page B2B platform, CreditView, shaping design sprints and expert-driven research—contributing to $601M revenue growth and $2.8B sustained growth

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Web Consultation

Optimizing Digital Engagement

Leveraged UX research and content strategy to enhance Way We Work, an internal McKinsey change management initiative, driving a 500% increase in digital engagement within six weeks

Experience

citizenM hotels | Head of UX & DesignOps

Established and scaled UX as a strategic function, embedding research, DesignOps, and customer insights to drive digital transformation and business growth. Led team development, expanding UX capabilities and fostering a high-performance culture.
 

McKinsey & Company | Senior Manager, User Research & Transformation | Head of PMO

Led UX-driven business transformations, integrating research into executive decision-making, optimizing workflows, and driving $150M+ in savings through strategic UX initiatives. Established and scaled a new UX function.

 

Developed a digital content re-design for a global change management program, leveraging UX insights to optimize engagement—increasing digital engagement by 500% within six weeks.
 

Moody's Analytics | Associate Director, User Researcher

Led UX research for a large enterprise financial platform re-design, enhancing usability, user requirement implementation, and engagement for B2B clients in financial services. Applied iterative testing and rapid design sprints to accelerate development.

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Usablenet | Senior User Researcher
Specialized in mobile technology UX, working across e-commerce, travel, and accessibility to optimize digital experiences and increase conversion rates for clients.

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Smart Design | Design Researcher
Applied industrial design thinking to early-stage physical product development, conducting human-centered research to inform physical innovations for clients.

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