top of page

Let's innovate

Hi. I am Marianne, a change leader in New York

I am passionate about data-driven innovation and transformation.

I can help turn insights into transformational outcomes, creative concepts and innovative experiences that help businesses and people.

  • LinkedIn
mvanooij headshot.jpg

About Me

My expertise is centered around leading complex projects and driving transformational outcomes. As Head of UX, I currently lead the development and transformation of a comprehensive digital strategy for guest-facing tools, promoting cross-functional collaboration to enhance the user experience across the product lifecycle. 


This involves actively developing the UX team in advancing the organization's journey toward UX maturity, implementing DesignOps practices and implementing a data-driven, user-centric feedback loop for data-informed decision-making.

Experience

citizenM hotels

McKinsey & Company

Moody's Analytics

Usablenet

Smart Design

Head of UX

Senior Manager, User Researcher | Transformation and PMO leader

Associate Director, User Researcher

Senior User Researcher

Design Researcher

Focus Group.jpg

Driving Change: Maturing UX  

Designing and executing a strategy to scale UX operations and enhance UX maturity throughout a mid-sized hotel brand in its early stages of development

b069d0845c7c19cd.png

Strategic Innovation

Leveraging data, research insights and design thinking to initiate and drive an internal transformation and organizational design

moodys.jpg

Digital Redesign

A mixed-methods approach to achieve a step-change for a large financial enterprise subscription platform

Focus Group.jpg
Web Consultation

Product Adoption

Designing, refining and implementing strategies to encourage active product engagement by increasing product value and benefit for users

​

I can help with...

Design Thinking
Lean
Innovation
Transformation
Vision
Workshops
Problem-solving
Implementation
Team Development
Strategy
Ethnography
Mixed Methods
Storytelling
Change Management
Leadership
bottom of page